Tag Archives: social media

Introduction to Lifestreaming

Posted on 12 October 2009 by james

Lifestreaming is a term that refers to the aggregation of various streams of content that a person creates on social media sites. Between Facebook, Flickr, Twitter and Blogs the content a person creates can be spread out in many separate … Continue reading →

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Using Social Media with a Defensive Strategy

Posted on 24 July 2009 by james

For most companies, the best reason to have a social media strategy is to play defense. The effort to effectively use social media to influence sales or conversations requires commitment and time. Most companies aren’t ready to put in that … Continue reading →

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The Essentials: Social Media

Posted on 30 May 2009 by james

Lately I’ve had several people ask me about adding social media to their marketing mix. Here are my three essential rules for social media: It’s still marketing Expect conversations on difficult issues Regular updates  are key, so plan accordingly It’s … Continue reading →

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