James VanDyke Blog

Tag Archives: essentials

The Essentials: Clean and Organized Buildings are Important

By james | July 29th, 2009

For most organizations, your physical location is just a part of the way a customer experiences your brand. However, it can quickly ruin a customer’s experience because it gives them a concrete image to associate with your organization. A poorly maintained location places an obstacle to your customer doing business with you again. All business [...]

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The Essentials: Social Media

By james | May 30th, 2009

Lately I’ve had several people ask me about adding social media to their marketing mix. Here are my three essential rules for social media: It’s still marketing Expect conversations on difficult issues Regular updates  are key, so plan accordingly It’s still marketing Social media is new, exciting and sometimes intoxicating. Before you jump in remember, [...]

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The Essentials: Consistency

By james | April 29th, 2009

If you want to succeed as a business or organization, consistency is crucial. Last week one of the blogs that I follow had a post that was different than the type of content they normally publish. The blog has a strong following in its specific niche so after reading a post that didn’t have anything [...]

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The Essentials: Stories and Relationships

By james | April 28th, 2009

My current working theory of marketing says that there are two core elements, stories and relationships. Stories Stories are the threads that tie all the pieces together. Packaging, distribution, pricing and advertising are all parts of a story that is being created about a brand, product, organization or person. Relationships Relationships are how people see [...]

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