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Tag Archives: essentials
The Essentials: Clean and Organized Buildings are Important
For most organizations, your physical location is just a part of the way a customer experiences your brand. However, it can quickly ruin a customer’s experience because it gives them a concrete image to associate with your organization. A poorly … Continue reading
The Essentials: Social Media
Lately I’ve had several people ask me about adding social media to their marketing mix. Here are my three essential rules for social media: It’s still marketing Expect conversations on difficult issues Regular updates are key, so plan accordingly It’s … Continue reading
The Essentials: Consistency
If you want to succeed as a business or organization, consistency is crucial. Last week one of the blogs that I follow had a post that was different than the type of content they normally publish. The blog has a … Continue reading
The Essentials: Stories and Relationships
My current working theory of marketing says that there are two core elements, stories and relationships. Stories Stories are the threads that tie all the pieces together. Packaging, distribution, pricing and advertising are all parts of a story that is … Continue reading