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Tag Archives: Business
The Essentials: Clean and Organized Buildings are Important
For most organizations, your physical location is just a part of the way a customer experiences your brand. However, it can quickly ruin a customer’s experience because it gives them a concrete image to associate with your organization. A poorly … Continue reading
The Essentials: Social Media
Lately I’ve had several people ask me about adding social media to their marketing mix. Here are my three essential rules for social media: It’s still marketing Expect conversations on difficult issues Regular updates are key, so plan accordingly It’s … Continue reading
The Essentials: Consistency
If you want to succeed as a business or organization, consistency is crucial. Last week one of the blogs that I follow had a post that was different than the type of content they normally publish. The blog has a … Continue reading
The Essentials: Stories and Relationships
My current working theory of marketing says that there are two core elements, stories and relationships. Stories Stories are the threads that tie all the pieces together. Packaging, distribution, pricing and advertising are all parts of a story that is … Continue reading
Results Only Work Environment
In 2006 Business Week magazine published an article entitled, “Smashing the Clock.” The article detailed electronics retailer Best Buy and a new work environment they were promoting – Results Only Work Environment (ROWE). The basic premise is companies and workers … Continue reading
Only the Best – The Concept
Have you ever walked into a consumer electronics store only to be overwhelmed by all of the choices? I have. You want to spend your money wisely. But, this sea of products seems to ensure you can never be certain … Continue reading
Coming up with an idea
My first task for my “Starting a Business” class was to think of a business I wanted to work on for the entire semester. I brainstormed for about a week and half about potential ideas. I found the most useful … Continue reading
Up Coming Series: A Business Plan
I’m getting an MBA at night and this past semester I took a class called Starting a Business. The bulk of our work focused on writing a business plan for a theoretical business that we might start. Since I put … Continue reading
The Art of Speed
Speed is becoming an essential part of business today, especially on the web. This weekend I attended a panel discussion entitled “The Art of Speed” at South by Southwest Interactive. Here are the points I found useful or interesting: Follow … Continue reading
You should know what your co-workers earn
Companies are artificially secretive about their accounting to internal audiences. Typically granular information about a company’s books is not available to it’s employees and only a small precentage of the company knows exactly how the company is earning and spending … Continue reading