Category Archives: Marketing

Ikea, the low cost furniture superstore, ensures that you have the right perception when you walk into their store. When visiting yesterday, the first products we encountered were glass tea candle holders for 29 cents a piece. That first impression … Continue reading →

A friend of mine has begun his quest to procure an iPhone by using the only logically solution, an donation website and blog. Check out his quest at: http://buybenaniphone.com

The Associated Press is reporting that Robert Alan Soloway, described as one of the World’s most prolific spammers, has been arrested. Soloway was arrested Wednesday on charges of mail fraud, wire fraud, e-mail fraud, aggravated identity theft and money laundering. … Continue reading →

Woot.com, the site that sells one deeply discounted item per day, is having a Woot-Off today. A Woot-Off is when they sell one item until it sells out and then immediately post a new item. This can continue for a … Continue reading →

Seth Godin chimed in today on how to handle internet coupons gone wrong. Here’s the story line. Starbucks asked employees to forward email based coupons to their friends and family. The promotion grew bigger than Starbucks intended and they pulled … Continue reading →

As much as things change, some things stay the same. As today’s New York Times points out, coupons are still an important marketing tool. And the number of coupons being distributed has increased over the past year. Well executed coupons … Continue reading →