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Author Archives: james
HTML5: A look at the future
A few weeks ago I put together a presentation on HTML5. Here is the presentation: Html5 View more presentations from James VanDyke. Here are my speaking notes: HTML5 Training Notes Here are a few resources that I recommend: Dive into … Continue reading
http://sethgodin.typepad.com/seths_blog/…
http://sethgodin.typepad.com/seths_blog/2010/04/the-coming-meltdown-in-higher-education-as-seen-by-a-marketer.html
I’m thinking about switching my blog to…
I’m thinking about switching my blog to a micro blog format. Maybe it will mean more updates. Any thoughts?
Introduction to Lifestreaming
Lifestreaming is a term that refers to the aggregation of various streams of content that a person creates on social media sites. Between Facebook, Flickr, Twitter and Blogs the content a person creates can be spread out in many separate … Continue reading
The Essentials: Clean and Organized Buildings are Important
For most organizations, your physical location is just a part of the way a customer experiences your brand. However, it can quickly ruin a customer’s experience because it gives them a concrete image to associate with your organization. A poorly … Continue reading
Using Social Media with a Defensive Strategy
For most companies, the best reason to have a social media strategy is to play defense. The effort to effectively use social media to influence sales or conversations requires commitment and time. Most companies aren’t ready to put in that … Continue reading
Use Google Alerts to track mentions
One of my favorite tools to track mentions of a company, product or person is Google Alerts. This is a simple tool that can give you an edge in understanding what people are saying about you or your organization. How … Continue reading
The Essentials: Social Media
Lately I’ve had several people ask me about adding social media to their marketing mix. Here are my three essential rules for social media: It’s still marketing Expect conversations on difficult issues Regular updates are key, so plan accordingly It’s … Continue reading
The Essentials: Consistency
If you want to succeed as a business or organization, consistency is crucial. Last week one of the blogs that I follow had a post that was different than the type of content they normally publish. The blog has a … Continue reading
The Essentials: Stories and Relationships
My current working theory of marketing says that there are two core elements, stories and relationships. Stories Stories are the threads that tie all the pieces together. Packaging, distribution, pricing and advertising are all parts of a story that is … Continue reading