I manage the SMU Facebook page and over the summer I started looking closer at the stats for that page to find ways to improve. I quickly noticed the number of impressions our Facebook page’s content received was significant, more than 100,000 per month. I wanted to place that number in context with our other digital marketing efforts [...]
Facebook Comments
Last week Facebook introduced a new comments tool that allows websites to add comments powered by Facebook. I’m testing the comments out on my blog but several other high profile sites, including TechCrunch, have switched. One of the strengths of this system is that it ties a comment to a person. For large blogs, it [...]