Monthly Archives: July 2009

The Essentials: Clean and Organized Buildings are Important

For most organizations, your physical location is just a part of the way a customer experiences your brand. However, it can quickly ruin a customer’s experience because it gives them a concrete image to associate with your organization. A poorly … Continue reading

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Using Social Media with a Defensive Strategy

For most companies, the best reason to have a social media strategy is to play defense. The effort to effectively use social media to influence sales or conversations requires commitment and time. Most companies aren’t ready to put in that … Continue reading

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Use Google Alerts to track mentions

One of my favorite tools to track mentions of a company, product or person is Google Alerts. This is a simple tool that can give you an edge in understanding what people are saying about you or your organization. How … Continue reading

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