James VanDyke Blog

Monthly Archives: July 2009

The Essentials: Clean and Organized Buildings are Important

By james | July 29th, 2009

For most organizations, your physical location is just a part of the way a customer experiences your brand. However, it can quickly ruin a customer’s experience because it gives them a concrete image to associate with your organization. A poorly maintained location places an obstacle to your customer doing business with you again. All business [...]

Posted in Marketing | Tagged , , , , | Leave a comment

Using Social Media with a Defensive Strategy

By james | July 24th, 2009

For most companies, the best reason to have a social media strategy is to play defense. The effort to effectively use social media to influence sales or conversations requires commitment and time. Most companies aren’t ready to put in that effort. Your Social Media Defensive Strategy Create a basic presence on major social media properties. [...]

Posted in Marketing | Tagged , | Leave a comment

Use Google Alerts to track mentions

By james | July 6th, 2009

One of my favorite tools to track mentions of a company, product or person is Google Alerts. This is a simple tool that can give you an edge in understanding what people are saying about you or your organization. How it works Choose a search term and use advanced search options to tailor your results. [...]

Posted in Technology | Tagged , , , | Leave a comment