Monthly Archives: April 2009

The Essentials: Consistency

Posted on 29 April 2009 by james

If you want to succeed as a business or organization, consistency is crucial. Last week one of the blogs that I follow had a post that was different than the type of content they normally publish. The blog has a … Continue reading →

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The Essentials: Stories and Relationships

Posted on 28 April 2009 by james

My current working theory of marketing says that there are two core elements, stories and relationships. Stories Stories are the threads that tie all the pieces together. Packaging, distribution, pricing and advertising are all parts of a story that is … Continue reading →

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Results Only Work Environment

Posted on 27 April 2009 by james

In 2006 Business Week magazine published an article entitled, “Smashing the Clock.” The article detailed electronics retailer Best Buy and a new work environment they were promoting – Results Only Work Environment (ROWE). The basic premise is companies and workers … Continue reading →

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