Coming up with an idea

Consumer ElectronicsMy first task for my “Starting a Business” class was to think of a business I wanted to work on for the entire semester. I brainstormed for about a week and half about potential ideas. I found the most useful formula for plausible ideas came from combining three things:

  • Something I’m interested in
  • Something I know how to do (or at least have a clue about)
  • Something that people will pay for

In the end I settled on an e-commerce website that sells consumer electronics. I’ve always been interested in gadgets and gizmos so consumer electronics matched that interest. A large part of my current job can be categorised as “web stuff”. While my skills are much more refined on the marketing and content side, I understand the programming side enough to be dangerous. So, creating an e-commerce website isn’t too much of a stretch for the something I know how to do category. In order to figure out something people would pay for I needed to find a good angle about purchasing consumer electronics. We’ll explore that in the next post.

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2 Responses to Coming up with an idea

  1. Arfeen says:

    Hi James,

    I just came across your blog and thought I’d make a comment … Anyway I was just curious about what you came up with for the consumer electronics e-commerce store. …. since there’s soo many of these online stores nowadays….

    • james says:

      Arfeen, Thanks for stopping by I’ll try to post the next one in my series in the next day or two.

      The short answer is I need to find someone with some sourcing experience to make it work. I haven’t found that person yet.

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