Starbucks has announced that it will close all of it’s stores from 5:30 p.m. to 9 p.m. today to train its employees on “The Art of Espresso”.
The unusual move will catch enough attention that if customers don’t notice better Espresso the next time they visit, the Starbucks brand will lose some trust.
Starbucks Closes Between 5:30 and 9:00 P.M. on Tuesday to Perfect the Art of Espresso
Tags: marketing